During my time at BH Cosmetics, I was responsible for developing multiple pack designs for new cosmetic products and launch campaigns geared towards a young demographic. In tandem, I took charge of full scale photo shoots, overseeing all aspects from wardrobe selection, set design, and on-set creative direction. Furthermore, I honed my art direction abilities by guiding our jr designer/production artist, approving artwork for release, and providing direction on video content for my campaigns.